Win over your competitor – Achieving competative advantage!

  • Course level: Beginner


This course will teach you how to differentiate yourself in the market by conducting a market research and market analysis for launching a new product/service or maintaining a successful business in a changing environment.

This is a hands on training course, you will need to complete an actual market research regarding a product or service and position yourself in the market with a competitive advantage over your competition.

Participants can choose either to complete a market research / competitive advantage on something existing of their choice or your instructor will provide a product & service for you to conduct your analysis on.

Course start & End dates

All sessions are recorded and uploaded the same day for students’ time convenience.

Live class dates:
Class 1Monday       26th of October 1:00 – 3:00 PM– MDT
Class 2Tuesday      27th of October 1:00 – 3:00 PM– MDT
Class 3Wednesday 28th of October 1:00 – 3:00 PM– MDT
Class 4Thursday     29th of October 1:00 – 3:00 PM– MDT
Class 5Monday       30th of October 1:00 – 3:00 PM– MDT

What Will I Learn?

  • Conducting Political & economical analysis.
  • Identifying market forces that directly effect your business.
  • Differentiation strategies from your competitors.
  • Achieving competitive advantage.

Topics for this course

11 Lessons15h

Class 1 – Introduction

Course expectations

Class 2 – Market research

Class 3 & 4 Market Analysis & differentiation.

Class 5 – Feedback / Q&A


Material Includes

  • Marketing research templates.
  • Life time Class videos.


  • Participants must complete a real market research on a product/service and differentiate it from competitors.

Target Audience

  • Marketing professionals.
  • Entrepreneurs.
  • Business owners.
  • Managers.