Entrepreneurship – How to start your own business from A-Z

  • Course level: All Levels


Request more information

More than 90% of business start-ups fail. Although many reasons could contribute to business failers such as cash flow problems or inadequate market analysis. Learning why companies fail and what are the proper tools to analyze the market for a triumphant business launch in a competitive market is essential to make your business idea succeed.

This 12-week course is designed to help students start their own business ideas. Instructors will help you understand the reality of market conditions and to view your ideas critically and practically. You will be able to pave a proper plan for your business and set the correct steps to ensure it’s a success.

You shall learn analysis tools that will detect if the business will be most likely successful or not before investing in it. You will go through the full process of how to establish a business, what are the important aspects of a business & how to differentiate yourself from the competitors.

Course start date:

Start – February- 1st – 2021

Course Prerequisites

  • None

Software Needed

MS -Word & Excel or similar.

Project work hours

3 hours a week

Learning Materials

No textbook required. All learning material will be provided on NAICD online platform.

Delivery methods

  • Live class. Online.

What Will I Learn?

  • Evaluate various methods for generating ideas.
  • Use market analysis tools to evaluate market potential and risks.
  • Conduct a cost-benefit analysis.
  • Position their ideas and differentiated them from competitors.
  • Creating competitive advantage.
  • Understand basic marketing strategies.
  • Monitoring performance.

Topics for this course

37 Lessons45h

Class Login link

Login link to your class

Class 1 – Introduction to entrepreneurship?

Class 1

Class 2- Generating ideas?

Students will learn different methods of generating ideas and how the brain functions.

Class 3 & 4 – Market research?

In this topic, students will receive actual tools they can use to research the market & evaluate their ideas.

Class 5- Market Analysis & competitive advantage

Class 6- Pricing strategies

Class 7- Cost benefit analysis & financial projections.?

In this topic, students will learn how to conduct a cost-benefit analysis to evaluate the profitability of their project.

Class 8 – Marketing your idea?

In this topic, students will learn how to position their idea and identify their target market.

Class 9 – Launching your Business

Class 10 – Final project submission.

Final Class – Feedback – What is next?


Material Includes

  • NAICD provided material.
  • Videos.
  • Articles.


  • Students will need to complete a full business proposal.
  • Students will need to complete at least 80% of class lessons.
  • Students will have to create actual market research to an idea that they generated themselves.
  • Students must demonstrate their understanding of the course content and applications of the tools provided.

Target Audience

  • Anyone who is willing to start a business.
  • Anyone who is willing to learn how to conduct a market analysis for a business startup.